I’m Matthew Cassella, a product design leader with more than 15 years of experience shaping user-centered digital experiences and scaling high-impact design organizations. Since 2004, I’ve partnered with companies such as Microsoft, DirecTV, Newsday, and MNTN, where I’ve combined design strategy, team leadership, and hands-on execution to drive measurable product success.
Currently, as Head of Product Design at MNTN, I lead multiple design teams, architected a company-wide design system, and implemented data-driven UX strategies that increased engagement by over 20%. Prior to that, I directed UX at Newsday, where my leadership in digital storytelling and research-led design contributed to a 120% increase in subscription revenue and earned four Emmy Awards for innovation.
What drives me is the opportunity to align design vision with business strategy—scaling teams, fostering collaboration across disciplines, and creating products that delight users while delivering measurable impact. I thrive on building the systems, culture, and processes that empower designers to innovate and organizations to grow.
At my core, I’m passionate about elevating design as a strategic driver of business outcomes—turning complex challenges into simple, elegant, and engaging experiences that resonate with users and scale with the business.