Company:
MNTN
Position: Head of Product Design
Project Overview:
When I first started at MNTN I was fairly new to ad-tech. I’ve had a ton of experience on the publishing end with regard to ad visibility and optimizing revenue but never worked for an ad-tech company. It was a welcomed change and this case study is crafted to show how my skills adapt to challenges quickly and efficiently.
Challenge:
MNTN allows users to quickly advertise on connected TV (CTV). Users can make advertising campaigns within the system and easily launch them with just a few clicks. The challenge with this feature enhancement was to make the creative step, where advertisers upload their TV ads, more visual and engaging.
Research:
We started with UX research and user feedback. It told us users were not clear on what ads were running in their campaigns. Users would make constant u-turns trying to figure out what creatives were attached to their campaigns. There was an obvious problem, the happy path was riddled with doubt.
Concepts & Solutions
We wanted to make it super apparent which ad they were running and give them the tools to watch, change, group and reGroup their creatives. The original UI was built mostly using tables as the main way to manage any content. The design system lacked any visual vehicles for video to enhance and build out this feature set. We needed a new way to display TV and display ads within a campaign. We started with design concepts.
More coming soon…
My focus is on my work at MNTN I’ll be adding to the story of this feature enhancement. Stay tune or if you’re interested chat about it with me in person.