All work / Beyond the day job
Freelance · Community · Personal

Beyond the day job.

Occasionally I take on a side project to keep my design skills honed: small, fast, hand-built sites and identities for people and places I care about.

MTV Painting preview
Website · Hand-coded
MTV Painting
Role: Designer and developer

How do you make a website with not much content? Keep it simple: contact info, photos of the work, and an elegant style that fits Sag Harbor. Built mainly for mobile, with a pure CSS fader photo gallery of my own design.

Result. Organic search traffic is up 50%, and the Google business page is a top result for “painting near me” in Sag Harbor.
Skills shownPure HTML, no backendInlined minified CSSPure CSS photo gallery
Visit the site ↗
Innovative Home Designs preview
Website · Hand-coded
Innovative Home Designs
Role: Designer and developer

A kitchen designer asked me to build his site after we hit it off during my own remodel. People looking for a kitchen designer want one thing, pictures, so the site keeps it simple and gives easy access to his designs.

Skills shownPure HTML, no backendInlined minified CSSPure CSS photo gallery
Visit ihdli.com ↗
NextLI Generation Report preview
Contract · Data visualization
NextLI Generation Report
Role: Contract designer

NextLI, part of Newsday, looks at the future of Long Island. For its flagship launch I was contracted to build a 16-page visual representation of dense data, resulting in 15 custom-crafted data designs that explained the bulk of the report.

Skills shownData visualizationPrint layout
Open the full 16-page report (PDF) ↗
Havana Central preview
Website design
Havana Central
Role: Freelance web designer

A side project to keep my design skills honed: a site for a Long Island restaurant’s Cuban-style locations. They’ve since redesigned, but this one was fun. I miss all the free empanadas…

Skills shownWeb design
Rotary Interact Logos preview
Logo design
Rotary Interact Logos
Role: Logo designer

Southampton Rotary asked for logos for a program that helps promising young people give back to the community and get financial help for further education. I designed three tiers of the organization that the kids proudly wear.

Skills shownIdentity design
East End Woman’s Network preview
Logo design
East End Woman’s Network
Role: Logo designer

Logo design for a group out of Southampton.

Skills shownIdentity design
Mixjunkies.com preview
Personal project · Branding
Mixjunkies.com
Role: Founder and designer

I ran a blog called Mixjunkies and did all the design on it. It was fun while it lasted, until licensing issues with the mixes. The logo was so popular that people have shown me it tattooed on them. Bucket list item checked.

Skills shownBrandingWeb design
© Matthew Cassella · Northport, NY
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