Leadership at scale, with the craft to back it up.

Scaling teams, running governance, and building the habits that let design ship.

Component libraries and the governance behind them. Three built over my career.

Tying design decisions to subscriptions, ad revenue, and conversion.

Dashboards, monitoring, and research-led product design.

Turning a sentence or two of explanation into a concept, then a working product.

Figma prototypes, custom CSS and JavaScript, Laravel backends, and hand-coded sites.

Journalism with real-world impact, identities, and visual storytelling.

My team worked for three years with every part of the organization to present a landmark investigation into discrimination by real estate agents. It won the George Polk Award and led to new legislation and a major response from real estate companies and politicians.

In a single year we rebuilt the entire site and introduced a new CMS: 78% faster page loads, ad viewability up from 15% to nearly 70%, and 24% more ad revenue year over year.

Converting readers who expect free news into paying subscribers: homepage banners, better-timed paywalls, refined content gating, and tiered offers took digital subscription revenue up more than 200% over two years.

A design system with governance cut design-to-development time by 62%. Shared agile rituals cut delivery time by 32%. Building design capability in-house reduced outsourcing costs by 56%, and the team won four New York Emmy Awards for interactive design.

I defined product vision and KPIs with editorial, product, and revenue leads, so the team worked toward the same measurable goals.

I built a data-driven design culture and embedded UX metrics into product planning, so evidence shaped every release.

I led the Newsday Design System, a component library with visual, interaction, and accessibility standards and clear governance.

I moved both teams onto shared sprint rituals, design reviews, and rapid iteration cycles.