From hands-on designer to design leader.

• Scaled and led the product design organization from 2 to 12+, supporting a multi-product adtech platform and improving delivery velocity, quality, and cross-functional alignment.
• Drove product-led growth across onboarding, activation, and engagement, increasing platform engagement by 22%.
• Led 0→1 product innovation, including AI-powered features that improved campaign workflows and surfaced actionable insights.
• Built and implemented a scalable design system that increased design-to-engineering efficiency by 30%.
• Partnered with Product, Engineering, and GTM leadership to define product strategy, and reduced iteration cycles by 23%.

I joined as Lead Designer, Interactive and Front-End Development Coordinator, owning the front-end display logic of the company websites, editorial multimedia experiences, and the XHTML, CSS, and JavaScript behind them, and grew into leading the design organization.

• Led a 20+ person multidisciplinary team across design, engineering, and QA, delivering large-scale digital publishing and content platforms.
• Contributed to a 200% increase in digital subscription revenue through data-informed UX strategy.
• Built internal design capabilities, reducing outsourcing costs by 56% while accelerating time to market.
• Introduced UX research and analytics frameworks, and championed accessibility and responsive design, increasing engagement by 34%.
• Delivered award-winning interactive experiences, including four New York Emmy Awards.

• Part of the DirecTV Holiday Web Creative Team, 2007.
• Website and brand enhancement for BigHip, 2007.
• Website design and development for BigBuzz Communications.
• Creative direction and project management of multiple web projects for Vectorloft LTD.

• Managed web production of Flash and HTML-based projects.
• Oversaw development of complex web technologies, balancing function and aesthetic.
• Designed and implemented fully interactive graphical interfaces for the web.

• Created advertisements, direct mailers, and other print material from concept to production.
• Coordinated the concept, development, and maintenance of the company website.
• Streamlined ideas into advertising and branding concepts, and built a creative filing system for faster production.

• Designed all corporate collateral and oversaw global production of web creative.
• Established an official process for global creative requests, and provided final creative approval.
• Conceptualized advertising concepts and built innovative sales and marketing tools.