Matthew Cassella
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Craft

The work, up close.

The case studies explain the thinking. This page shows the craft: product UI, systems, storytelling, and brand, from work I've led and built myself.

MNTN platform home with a welcome banner, performance cards, and a chart
Product UI
Platform home
Quick actions, key performance cards, and a conversions-and-spend chart on MNTN’s advertising platform.
See MNTN product design →
MNTN overview report with a performance snapshot, trend chart, and map
Product UI
Reporting overview
A plain-language performance snapshot, trend chart, top and underperforming creative, and a location map.
See Reporting Concepts →
MNTN campaign report with KPI cards, an impressions chart, and recommendations to accept or decline
Product UI
Campaign report
KPI cards with trends, an impressions chart, and segment and budget recommendations a user can accept or decline.
See Reporting Concepts →
A scrolling report concept with a headline metric, audience charts, a dotted world map, and recommendations over mountain illustrations
Product UI
Report story concept
A scrolling “story” report concept: a headline metric, audience breakdown, top locations, and recommendations, set in illustrated mountain scenery.
See Reporting Concepts →
The MNTN welcome sign-in screen with mountains
Product UI
AI-Assisted Onboarding
A friendlier welcome where AI gathers company details so new users do less work.
Read the project →
Performance Operations Center dashboard on a laptop
Product UI
Performance Operations Center
Real-time monitoring and alert management for engineers.
See the project →
The Creative Group screen on a laptop
Product UI
Unified Creative
A more visual way to manage video and display creative in a campaign.
See the project →
Product UI
MNTN Project (private)
A 0→1 marketplace with AI-assisted planning, campaign setup, reporting, and its own design system.
Request the private case study →
Aa
Systems and process
Everest Design System
A release process and component approval for an established design system, and the foundation for its successor.
Read the case study →
A whiteboard showing the UX workflow
Systems and process
Product Design Workflow
A unified, phased UX workflow for an engineering-driven product culture.
Read the project →
Newsday on desktop, tablet, and phone
Systems and process
Newsday Redesign
A full platform rebuild with a governed design system, delivered by a 20+ person team.
Read the case study →
A phone showing the Long Island Divided investigation
Storytelling
Long Island Divided
A three-year investigation that won the George Polk Award and led to new legislation.
See the interactives →
The Public Space, Private Benefit story on a desktop screen
Storytelling
Open Spaces
Scroll-driven storytelling with background video and Intersection Observer.
See the interactives →
The Minimonies story on a phone
Storytelling
Minimonies
A wedding-cake story that unfolds as you scroll, built with custom CSS.
See the interactives →
The Haunted LI story on a phone
Storytelling
Haunted Long Island
Full-bleed, mobile-first templates for a series of ghost stories.
See the interactives →
The Newsday immersive storytelling page on phones
Storytelling
About Newsday
An Instagram-story style experience with custom-cut video for each device.
See the interactives →
The Mixjunkies logo over a concert crowd
Brand
Mixjunkies
A blog identity so popular people have shown me it tattooed.
See more →
The Interact Rotary Club Partner logo
Brand
Rotary Interact logos
Three tiers of identity for a youth service program.
See more →
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Some of my best work isn't public yet. Ask and I'll share the private case studies.

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© Matthew Cassella · Northport, NY
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